Tuesday, March 12, 2013

MFA Boston, review by Erin Gifford



LED Bible
by Erin Gifford

Sitting in the Museum of Fine Arts’ café, eating an overpriced, poorly made, waxy brownie, you wouldn’t expect to be visually assaulted with a thought provoking LED sign.  In such a public setting, one would not expect their morals and existences to be questioned, yet Jenny Holzer’s “Selections from Truisms, Inflammatory Essays, The Living Series, The Survival Series, Under a Rock, Laments, and Child Text” does just that. In flashing neon green, red, and yellow, the sign brings one-line statements by the artist to life.

A very atypical piece, the sign hurts your eyes the first time you look at it due to its extreme brightness and text that flies by on the sign. All of the statements go by at a speed that fits what they say, depending on how much the author wants you to think about that particular phrase. Things such as “…the body is fragile”, “revolution is a childish concept”, “you were full of joy”, “she was a mistake”, and many other interesting sayings as the sign plays for 60 minutes then loops again.

Jenny Holzer conjured this collection of one-liners over a period of around 13 years, starting off by hand-printing sayings onto posters and then proceeding to paste them up on the streets. She later proceeded to make signs, t-shirts, and stickers. The MFA commissioned Holzer to create this LED sign for the museum in 1990, compiling many of her projects into one flashing masterpiece. This is a striking visual for any individual, leaving you questioning everything you have and haven’t ever really thought about.

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